About Me
Hi, I’m Ninh—a data professional who bridges data science and business strategy.
I turn complex data into clear, actionable insights for decision-makers. My expertise lies at the intersection of technical analysis (Power BI, Python, SQL) and commercial strategy, helping teams uncover hidden opportunities, optimize resources, and drive measurable impact.
What Drives Me
- Transform data into business intuition
- Align the business with what customers want and need
- Forecast and predict the trends
- Build tools that help others make better decisions
Experience Highlights
- OPENLANE Europe – Delivered €60K in cost savings via in-house large sample customer research; boosted new customer conversion by 12% YoY
- Automated customer profitability and CLV segmentation to guide marketing and retention efforts
- Built custom marketing mix models (MMM) with Robyn (by META) and Meridian (by Google) to measure ad effectiveness and optimize spend
- Led Power BI dashboards and machine learning analysis for sales and customer behavior
- Prior 5 years of experience in digital marketing in Vietnam and the Philippines
For my full work experience, view my CV or LinkedIn profile.
Core Competencies
- Analytics: Statistics, machine learning, time series, customer segmentation, marketing mix modeling, customer lifetime value
- Tools: Python (pandas, scikit-learn, pytorch - learning), SQL, Power BI (DAX, Power Query), Google Analytics
- CRM & Martech: Salesforce Sales & Marketing Cloud, digital campaign data, advertising ROI tracking
📄 Curriculum Vitae
Ninh Van Vu
Leuven 3001, Belgium · vuninh@live.com · +32 4 92 11 62 50
Profile
As a data science and marketing professional with over 8 years of experience, I specialize in actionable insights for strategic business questions driving revenue growth and cost optimization through customer-centric approaches backed with statistical analyses and automations with SQL, Python, Machine learning, and Power BI.
My expertise spans BI, digital marketing/sales analytics, performance marketing, online personalized advertising, customer profitability, and ROI optimization. I have experience in managing marketing and sales data, Salesforce data projects. I am seeking an analytics role that leverage my hybrid skills in data science and commercial strategy for business growth and innovation.
Key Skills
- Competences: Statistics · Machine Learning · CLV · MMM · Marketing Analytics · ROI Optimization · Research · Data Storytelling
- Tools: SQL Server · Python (pandas, scikit-learn, PyTorch) · Power BI · Google Analytics · Salesforce Sales & Marketing Cloud
Work Experience
Marketing Analyst
OPENLANE Europe, Tienen, Belgium (May 2022 – Present)
- Directly supporting the Director of Customer Success and the Marketing Director with data-driven insights and recommendations to formulate effective strategies. Contributing to the business and marketing improvements, i.e., a 25% YoY and 66% Year over Y-2 sales growth and a 12% YoY new customer conversion rate increase.
- Delivered €60,000 in research savings by conducting annual customer survey internally with 30% faster delivery.
- Automated the calculation of customer profitability (with SAP data) and built a predictive model for customer lifetime value (CLV) to segment customers based on the profit and their business potentials, and to avoid churn
- Developed and implemented a marketing mix model (MMM) to quantify the ad effectiveness and optimize ad expenses.
- Focusing on data-driven market segmentation, sales performance both for individual sales staff level and the two-sales team level, annual sales forecasts, and competitor research.
- Building Power BI dashboards with DAX and SQL to track business performance, team efforts, campaign effectiveness, and to explore customers’ needs and interests for further data-driven strategy adjustments.
- Translating complex business questions into analytical models and data requirements for developers, data engineers, and data scientists.
- Promoting data-driven business culture.
Data Scientist – Power BI (External Consultant)
WHISE Europe, Brussels, Belgium (Apr 2022 – Jun 2022)
- Defined KPIs and analytic questions with ICT and marketing teams.
- Built and delivered Power BI dashboards with clear documentation and strategic insights.
Business Reporting & Marketing (Intern)
UPS Supply Chain Solutions, Brussels (Sep 2019 – Dec 2019)
- Provided business insights and recommendations on KPIs and digital innovation competition in logistics to the Vice president of global freight forwarding and European regional leaders.
- Redefined customer segments based on the customer database, revenue, cost structures, and gross profit.
- Built a statistical model for primary markets (DE, FR, GB, BE, IT) to predict optimal price, cost, and demand.
Senior Marketing Executive
Gamma Interactive, Makati, Philippines (Jan 2016 – Jul 2018)
- Led user acquisition via media buying, web analytics, and segmentation.
- Achieved 215% growth in new accounts and 144% drop in CPA over 2 years.
Marketing Executive
NatureForex Ltd., Hanoi, Vietnam (Apr 2015 – Jan 2016)
- Redesigned segmentation, digital plans, and agency strategy for FX investment product.
Marketing Executive
Avantice Corporation, Makati, Philippines (Oct 2013 – Mar 2015)
- Managed campaign performance and media agencies to drive digital sales and engagement.
- Launched new social media strategy to improve brand interaction.
Education
KU Leuven – MSc Statistics & Data Science (2022, Cum Laude, 74.9%)
Vrije Universiteit Brussel – MSc International Business (2020, Cum Laude, 74%)
National Economics University (Vietnam) – BSc Marketing (2013, 77.8%)
Languages
English (C1) · Dutch (B1, in training) · Vietnamese (native)